Invited: How We Built It
01Product overview
Invited is a wedding · tech product. Digital wedding invitations — media, music, countdowns, RSVP tracking and email notifications.
Live at invited.am.
“The stack should match the risk: payments and bookings need boring reliability; brand sites need speed and craft.”
02Tech stack
We document the stack publicly so future teams know why each layer exists — not just which logos appear on the slide deck.
- 01Next.js — App Router, SEO, and fast marketing surfaces
- 02Vercel — preview deploys and safe promotion to production
- 03CI/CD — preview deploys and safe promotion to production
- 04Template Generation — chosen for reliability and team familiarity on this scope
Every addition passed a simple test: does it reduce code we own, or does it introduce an ops burden we are ready to carry?
03Architecture notes
We favor thin vertical slices early: auth, one critical user journey, admin visibility, and production deploy. That proves the architecture before feature sprawl.
- Clear API boundaries between UI, business logic, and integrations
- Observability on the paths that affect revenue or trust
- Staging environments that mirror production data shape, not just code
- Performance budgets on public routes before launch marketing
04What shipped
Delivery focused on operability: the client's team can run day-two without guessing how deploys, content, or support flows work.
- Production deployment with documented runbooks
- Admin or operator tooling where the product needs live updates
- Public launch with analytics on critical funnels
- Handoff session covering monitoring and incident response
“Good case studies are honest about trade-offs. We optimize for teams that will own the system after we leave.”
Explore the live product at invited.am — or browse more case studies in our archives.